The "We March!" coloring book was begun as personal Kickstarter project to commemorate the 2017 Women's March and as a way to raise money for the ACLU. I conceived the project, hand-illustrated the book, shot a fundraiser video, and launched a Kickstarter to fund its production. The book was an overwhelming success on Kickstarter and reached its fundraiser goals in less than 24 hours. Top donors were encouraged with incentives, such as being personally drawn into the coloring book, or having their posters represented.  By the close of the brief Kickstarter fundraising period, "We March" had overreached its fundraising goal by over 200%.  Over a thousand books were printed to fulfill initial orders, and hundreds more were sold on Etsy.

As a result of the "We March!" coloring book, over $5,000 was donated to the ACLU.

KICKSTARTER SUCCESS:

PRESS

After its initial success, We March! continues to attract public attention and customers.