We March! Coloring Book
The "We March!" coloring book was conceived as a personal Kickstarter project to commemorate the 2017 Women's March, and to raise money for the ACLU. I personally hand-illustrated the book over the course of few months and launched a Kickstarter to fund its production. The book astoundingly reached its Kickstarter goal in less than a day. Top donors were encouraged with incentives, such as being personally drawn into the coloring book.
By the close of the brief Kickstarter fundraising period, "We March" had overreached its fundraising goal by over 200%. Well over a thousand books were printed to fulfill Kickstarter orders, and more were sold on Etsy.
As a result of the "We March!" coloring book, over $5,000 was raised and donated to the ACLU.
KICKSTARTER SUCCESS
We March! reached its fundraising goal in less than 24 hours.
PRESS
After becoming an overnight success on Kickstarter, We March continues to garner attention and customers.